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Wavemaker Enhances Its Visual Identity with Generative AI

Who Owns The Intellectual Property In AI Generated Images USA Edition? Copyright Worldwide

AI like ChatGPT uses a technique called ‘deep learning’ that mirrors how humans might accumulate knowledge in order to learn and acquire skills, only at a far greater rate of digestion. Deep learning utilises algorithms that repeatedly perform certain tasks, each time improving the result; for example, responding to questions about science or generating images. In order to improve the output results, the algorithm must be fed significant amounts of information to learn and improve the output.

The toolkit also covers the importance of ethical and legal considerations, and as new rules and regulations begin to take shape, the toolkit and Wavemaker’s approach will evolve with them. Through powerful translation capabilities provided by generative AI, businesses can better engage with a global customer base to dismantle barriers for unparalleled service to delight customers. It’s time to get smart about the latest in artificial intelligence as it continues to evolve at a record pace.


Smart companies understand the power of AI and invest in upskilling its people to harness the technology. Also as an agency marketing team, we have to be explorative and look for new ways to delight our audiences. Working with Kris and tapping into her experience and creativity has been mind-blowing. Together we let our imaginations run wild in the investigation of all the things our Orange Ball could be up to and jamming over all the ways Gen AI can be used for on-brand marketingimagery. Wavemaker is also encouraging its people to be creators and educating them with a toolkit on how to best use Generative AI image creation tools in concordance with its visual identity.

Google upgrades Vertex AI to keep pace with the generative AI boom - TechCrunch

Google upgrades Vertex AI to keep pace with the generative AI boom.

Posted: Tue, 29 Aug 2023 12:01:03 GMT [source]

According to an article by The Washington Post, Google said their watermarking technique is very difficult to temper, making it a step towards limiting the spread of deepfakes and misinformation. 1) to point out which AI applications are of the greatest strategic value for Swedish Radio and our audience. It can both be about services that directly meet the audience and that are used in our internal systems and processes. Of course, we are particularly looking at audio-related AI services because sound is the focus of our overall strategy. This technology has seen rapid growth in sophistication and popularity in recent years, especially since the release of ChatGPT in November 2022. The ability to generate content on demand has major implications in a wide variety of contexts, such as academia and creative industries.

Examples of deep fakes created by generative AI

Meanwhile, trade unions in Germany representing the creative industries have also expressed concerns about potential copyright infringement, demanding new rules to restrict ChatGPT’s use of copyrighted material. With the ability to produce content quickly on a multitude of subjects, generative AI tools have many labour-saving benefits. Looking for a digital and social media agency based in London to help you achieve your objectives? For several years now, Swedish Radio has been actively exploring how, with the help of artificial intelligence, we can strengthen our offer to the audience and make our operations more efficient. AI and automation are used for, among other things, podcast recommendations and news curation.

Especially considering today’s digital landscape, moving and evolving at hypersonic speed, where the human attention span has been demoted to that of one below a goldfish. Webdam (now Bynder) found that social media posts with images receive 650% more engagement than text-only ones. Visual content is crucial for marketers to cut through the clutter and the chatter so that they can make a genrative ai lasting impact on the person sitting on the other side of the screen. You must have all the necessary rights to submit generative AI images to Adobe Stock for licensing and use as described in our contributor terms (e.g., broad commercial use). You must review the terms of any generative AI tools that you use to confirm that this is the case before you submit any AI-generated content.

While generative AI certainly contributes to an increase in the scale of production of mis- and disinformation, Simon thinks that claims that this technology might lead to the end of truth are problematic. “It is not necessarily that people will be more easily fooled, but rather that people will become slightly more sceptical of information in general, including trustworthy information,” he says. “Maybe in a couple of months or days artificial intelligence will have learned, for example, to draw hands well, to outline the eyes well, to put teeth or ears, to make the skin less smooth and make it more real with imperfections,“ she says. Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.

Founder of the DevEducation project generative ai for images

Which, in practical terms, means that it would be open to copying, reproduction, redistribution, and other forms of infringement by third parties with no possibility of redress. A core long-term goal of artificial intelligence is to build systems that can learn about concepts across different domains such as textual and visual domains, not just one. The media genrative ai agency already uses the orange dot in its logo as a visual representation of the Wavemaker attitude of Positive Provocation; how the Wavemaker teams are always pushing for better ways to grow brands. Wavemaker has now launched a series of 60 GenAI created images based on specific inputs or prompts, all exploring the character of the signature Orange Ball.

As ChatGPT is an AI language model, this is one of the most prevalent uses of the platform. AI-powered tools like Unbounce can choose imagery and copy from a pre-defined bank of options, and optimise depending on user behaviour and demographic data, and other AI tools can produce textless imagery from prompts. Currently, though, there are no AI tools that can look at the market, build a strategy, produce ads, and then use the results to optimise said ads. So, Adobe made generative AI accessible to most marketers, advertisers, and designers. Photoshop, and the wider creative cloud are tools that most people in the sector have access to in some way. Generative AI will continue to evolve over the coming months and years, becoming more powerful and enabling new types of products and services that we have yet to encounter.

Remember to tell anyone who is viewing your images that they are AI-generated. How you’d use generative art in your organisation is an internal matter for yourselves, but there’s no real harm in using it to make SharePoint pages more colourful, or your ESN pop out with lead images that make the topic more inspirational. If you haven’t already started talking internally about the use of generative art, it is a discussion you should have as soon as possible. If you’re serious about using generative art in your organisation and don’t want to think too hard about what it is you want to prompt it with, you should definitely seek out a Midjourney subscription. This art is royalty free and free to use (while this could be seen as an ethical issue it’s not a legal one). But maybe you had something more specific in mind, which these tools just aren’t able to make happen on their own.

generative ai for images

Akten’s sentiment echoes how other industries have used AI to complement and enhance the work of humans rather than make human involvement completely unnecessary. It can inspire artists to go in directions they may not have seen without the computer collaboration. Now that artificial intelligence is able to understand, for the most part, what an image represents and can tell the difference between a stop sign and a dog, a dog from an elephant and more, the next frontier to perfect is AI image generation.

DALL-E came under fire because the images used to train it for output artwork and imagery was copyrighted imagery used without the artist, illustrator, or photographer’s consent. Regulators could themselves make use of Generative AI capabilities, helping to enhance our productivity and reduce costs for the taxpayer. As with most tools and technologies, how it’s used will define the outcome – but the shift to natural language interfaces has opened its potential to mass adoption. That’s what we’ve seen in recent months and will continue to see going forward.

Generative AI models learn the patterns and structure of training data that is input into them and then generate new data that has similar characteristics. With the advancements in deep learning algorithms, it has become easier to create deepfakes, which can be used to spread misinformation, propaganda, or to defame someone. Deepfakes can be created using open-source software or customised tools and can be easily spread due to the viral nature of social media. One of the most intriguing and widely discussed topics at this year’s AI Summit was generative AI, specifically using Large Language Models (LLMs). Generative AI refers to artificial intelligence’s ability to create “original” content in the form of words, images, music, and much more.

  • Because of generative AI’s ability to create both abstract artwork and photo-realistic imagery, or edit/blend both styles, the technology has potential applications across a variety of sectors.
  • Deliver interactive experiences while saving cloud inference costs using powerful inference optimizations in NVIDIA DGX Cloud.
  • There’s certainly something unsettling about the ease with which people can be duped by these fakes, and I see it as a harbinger of an authenticity crisis that raises some difficult questions.
  • Adobe Stock accepts content made using generative artificial intelligence (AI) tools as long it meets our submission standards.
  • When you put in a prompt you get four options which you can expand individually and download.
  • There are risks in the use of any new technology, and we are aware of many that come with the use of AI, including the unknown.

AI used to be the domain of a small group of researchers and data scientists. Today, you can’t open a newsfeed without some reference to AI and specifically generative AI. It may come as a surprise, but the concepts of AI have been around since the 1950s. Think back to when a new set of technologies or a tech-enabled gizmo completely grabbed your attention and imagination. These things changed our lives in ways that were hard to anticipate, and to perhaps appreciate, until we had some time with these technologies under our collective belts. The use of generative AI within assignments must comply with RGU guidance (Student Guidance coming soon!).

Journalism is one industry feeling the impact of generative AI, with Buzzfeed (if you can call Buzzfeed journalism!) announcing it will use ChatGPT to generate articles. However, it’s not all smooth sailing, with CNET finding errors in more than half of its AI-written stories. We are exploring the use of generative AI in all teams across the organisation. We are looking at where it can be used in back-office tasks, specific processes and where it can give us efficiency opportunities.


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